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Turning Social Media Into Reasons to Call

Social media is full of reasons to call. Family, occupation, recreation, dreams. This session shows how to find them in the morning and turn them into conversations the same day.

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Key Takeaways

  1. 1

    Social media is already full of reasons to call. The problem is that reading all of it every morning takes time nobody has.

  2. 2

    Most posts are about one thing on the surface and something else underneath. A first day of high school means a new drive to school. A senior year means the house gets quiet next summer.

  3. 3

    That read is for you, not for them. It tells you when to call. It never goes in a comment and it never goes in the call.

  4. 4

    A birthday is the best reason to call and the worst reason to comment. There is nothing true to say back beyond the name, which is why every platform offers everyone the same 'HBD!'.

  5. 5

    Social media finds the reason. The call creates a conversation. The meeting makes the relationship.

Video Walkthrough

Watch how to use the Reasons to Call skill to spot the social signals that are worth a real conversation.

Skill walkthrough

Social Media Tip: How Can AI Help Real Estate Agents Know Who to Call?

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