Which AI tools do top agents use, and which ones changed a number?

NAR's 2025 survey is the newest edition with a public tool-by-tool count (US, NAR, September 2025). The full 2026 report is in NAR's online store, and its public news release groups the tools together: 41% of agents used AI-generated content tools such as ChatGPT, Copilot and Gemini (US, NAR, September 2026).

The survey covers NAR members in the US. CREA, the Canadian Real Estate Association, doesn't publish a comparable count of its members' AI use that we could find.

Saving time is the main reason agents take up technology: 81% named it as their primary goal in 2026, up from 66% a year earlier (US, NAR, September 2026).

Most of the top uses are writing. The tool drafts and you check, because NAR's Code of Ethics still requires REALTORS® to "present a true picture in their advertising, marketing, and other representations" (NAR, January 2026). In Canada, CREA says adopting AI "does not alleviate the professional responsibilities of REALTORS®" (CREA, August 2026).

In Canada, 59.2% of workers in finance, insurance, real estate, rental and leasing used generative AI tools at work in the 12 months to March 2026, against 35.9% of all workers (Statistics Canada, July 2026). That industry group is much wider than agents alone.

No public survey we found measures which AI tool changed which number in an agent's business. NAR asks agents whether AI had an impact. In 2025, 17% said a significantly positive one, 33% moderately positive and 46% no noticeable impact (US, NAR, September 2025). In 2026, 55% of respondents said AI had a positive impact on their business (US, NAR, September 2026).

Neither year ties that impact to a tool, or to a number such as listings won. The stories below are the cases we can name.

Yolanda Ames "had Claude research the seller the night before. He said 48 hours and called back in two" (Jumpstart member story, approved by the member, September 2026).

Adrian Bidulescu's story: "brand new, out-prepared agents with years more experience and won a Galveston listing." He "used Claude to pull the market data together, so every answer was in his hand before he knocked" (Jumpstart member story, approved by the member, September 2026).

Holly Hernandez and Emily Kung's story: "one Claude page, then time to hear the sellers out before talking numbers. Both deals closed." Holly "used Claude to put every number and repair item on one page her sellers could read on a phone" (Jumpstart member story, approved by the members, September 2026).

AI Back Office sets up Claude with reusable briefs for client emails and listing prep. Seller Portal is one Claude prompt that builds a private page for a seller whose listing is sitting.

Get Found by AI is our hyperlocal content playbook for agents, and Spot the AI scam covers the AI frauds aimed at real estate deals, such as fake wire instructions.