$290,000
List price
Where we stand
49 days in. Here's where we stand.
Jordan, it's all here: who came through, what they said, and what's selling around us. Read it, then pick a path. I'll do the rest.
The scoreboard
Your home is getting seen
Professional photos, listings on HAR, Zillow, Realtor.com and Trulia, social ad campaigns, an open house, and a personal follow-up with every buyer's agent who showed it. Here is what all of that produced:
4,276
Marketing views
15
Private showings
11
Open house visitors
0
Second showings
1
Offer (fell through)
Fifteen showings is strong traffic, and the one offer we got didn't hold together. When this many buyers walk through and keep picking similar homes, they're saying yes to something else at a different number.
The plan vs. your home
ShowingsAbove plan
Expected4
Your home15
Offers that held together1 fell through
Expected1–2
Your home0
Second showingsBelow plan
Expected1+
Your home0
The pattern for homes like ours: 10,000 views bring about 10 showings, and 10 showings bring about one offer that sticks.
The marketing is working. Buyers are finding the home and walking through it. The place they stop is the number.
Straight from the showings
What buyers keep saying
What buyers love
- The location and easy access
- Natural light throughout
- The staging and curb appeal
What is holding them back
- Priced above similar homes they are touring
- Kitchen and appliances feel dated
- Some rooms feel small for the price point
The evidence
How the market around us is moving
Days on market
Price per square foot
$17
per square foot above what is closing
That's the gap buyers see when they compare our asking price to what similar homes actually sold for.
This week nearby: one competing home cut its price, one new one came on, and one went under contract. Buyers shopping this neighborhood see all of them side by side.
5.1 months of homes for sale in Houston, more choices for buyers than any recent year.
Buyers are active: pending sales up 5.8%, the strongest May since 2022, but they compare everything.
Source: HAR May 2026 data, and our MLS research as of July 8, 2026.
For our call
Three ways forward
All three are yours to choose. The data likes one of them best. Read them over, and we'll talk them through together.
We change nothing and let the listing keep running. Sometimes the right buyer walks in late, and if one does, this costs us nothing. The honest part is: if the next 30 days go as the first 49, we would then be 79 days on the market with the same result and not be closer to your end goal. Usually homes that linger on the market net less in the end.
What to expect: more of what the scoreboard already shows. It can work. It is a hope, not a plan.
We do a small price reduction that puts your listing back in buyers' inboxes with a minor change. It also lets us do some additional marketing, like swapping the order of the first five photos.
Upside: a lingering buyer may see this as an invitation to revisit. Downside: it is not usually meaningful enough to change the narrative.
Sold homes around us are closing near $136 per square foot; we are asking $153. A move to $279,000 does not drop us all the way to $136, and it does not need to. It moves us under the $280,000 search cutoff and back beside the homes buyers are choosing. This is the one I recommend. The decision is yours, and we make it together on our call.
Why this one: it reaches a new buyer pool that may not have visited because our price was out of reach. The primary goal is to invigorate the market around your home.
Let's talk it through
No decisions on this page. Please review the data and the recommendations, and let me know when you have time for a visit, a Zoom, or a call.
Casey Morgan · casey@example.com · (713) 555-0142
Sample data: a made-up agent, email and number